Compared to the constant growth of electronic commerce, conquer the customer requires to differentiate themselves from the competition. Offer a variety of payment options, such as the bank debit, for example, it is an option for it.
Here we describe some tips to understand why your online store should have this payment way.
Why offer bank debit
If the credit card and the invoice are among the first payment options of the consumer on the internet, these are not the only ones. With the increasing use of homebanking services, bank debit also arises.
The main problem for the user of this payment is the change of environment. That is, the need to leave the web of the purchase and enter the bank. Even so, including this payment alternative in your e-commerce is valid. Some of the reasons for doing so:
- Agility: Unlike the bill to pay, bank debit is settled almost immediately. In this way, the customer should also expect less for their product.
As the whole process is done in the online environment of your bank, transaction security is higher and this leaves the consumer calmer.
- Logistics: when the client issues an invoice, the company reserves the product in its stock. The problem is that the consumer can give up the purchase and not pay the bill. In this case, the store cannot sell the product to other interested parties. With bank debt that does not happen.
- Conversion: As debit banking gives the customer more time to rethink the purchase before paying, the sales conversion tends to be lower, which becomes to the debit more attractive for the owner.
The ideal is to offer several options
If you are convinced to include the bank debit in your web remember that you should not leave aside the other forms of payment. Card credit, for example, remains the most common choice.
It is identified that the virtual shops who offer three or more payment methods have a conversion rate of sales approximately 12% higher than those that offer only one payment option.
We recommend that you analyze your web data to understand consumer behavior when in contact with your brand. The abandoned carts before finalizing a sale can tell a lot about the problems of your virtual store.