Every year digital marketing continues to grow and take part of the market belonging to traditional media, as well as generating new market opportunities, which would not exist without the Internet.
The new digital marketing plan, strategies and tools that we have for digital marketing, allow us to have greater control and follow-up on what our customers do when using them. The result is reflected in a mutual benefit received by our clients and our organization, by the emergence of new channels of direct and effective communication between both, achieving closeness between people and organizations that is difficult to find in traditional channels.
With digital marketing strategies we can reduce operating costs, deliver information to the market expeditiously 24 hours a day, find opportunities to open new markets, increase the global reach of our organization, and improve internal communication with our customers.
In order for a digital marketing strategy to deliver the expected results, we can take into account 7 tips that can help our organization:
1. Create an independent marketing strategy to improve the relationship with current customers
Motivate referring programs and increase the contact that is maintained with them. A well-structured email marketing plan can be the best way to reaffirm the relationship between the organization and its existing customers. Many organizations give a very low priority to maintaining an ongoing relationship with their customers, and keep looking for new ones. For a company, it is more profitable than a constant buying customer, than the cost of getting new customers.
2. Make a general review of web tools
Have you asked yourself did your company website is healthy? Does it meet the objectives for which it was created? Does it deliver information that serves to make decisions? Does it have useful and interesting content for current and potential clients of the organization? Is the organization building relationship on the Internet beyond the website?
3. Setting Goals
It is necessary to keep the organization active, and constantly reevaluate the online marketing strategies that are being carried out, based on real data and figures. To achieve this, short, medium and long-term objectives must be established and these goals must be re-stated, based on figures, when the change to a new strategy is necessary.
4. Follow the behavioral guidelines of your customers, not just those of the competition
If you think digital marketing is about opening a Twitter account or paying for a CPC campaign because the competition is doing it, chances are that the strategy will not produce the best results. Before choosing a medium or a tool, it is necessary to define the objectives that are expected to be achieved, taking into account whether a campaign is being carried out to the existing clients of the company, or those who wish to attract. When the digital marketing strategy is clear, we can select the most appropriate and effective marketing strategies to reach them.
5. Do not be radical
It is not good to bet the entire marketing budget on a single channel. There are alternative and complementary paths, which can vary the strategies that promote the product or service of the company. If in internet advertising, you want to try with a CPC (Cost per Click) or CPA (Cost per Action) model, you can make a mix with multiple suppliers, which will reach a wider audience. Google is a great medium, but not the only one. Other providers offer advertising packages that can generate an equal or even more attractive return on investment, depending on the audience that you want to reach.
6. Use free tools
The marketing budget of any company is very well taken care of, especially in periods of economic recession, so it must be very well invested to obtain a return on investment. If you do not need access to advanced products and services created for large companies, a small or medium-sized business can access robust, free tools such as Google Analytics, which provide a lot of useful information for the business. Instead of investing in the tool, the organization can invest in data analysis, and design digital marketing strategies to achieve objectives in line with business goals.
7. Do not underestimate the power of traditional channels
It is true that advertising investment trends indicate that digital media are the future of marketing and advertising. However, the behavior of traditional media consumers gives us valuable information that we can apply in our digital marketing strategies.