When referring to branding, office wear is every company’s professional glamour that’s always living in motion. The better and finer the corporate uniforms are, the better the audience interprets the company’s overall professionalism, personality and capabilities that allows them to “buy in” to its services thus making leads and prospective customers. It may sound too straightforward but this may also affect the direct impact on sales by how customers determine the credibility of the company from the staff’s appearance and performance overall. Hence using inexpensive and poor uniform will straightaway make the brand low-cost and poor as well. Respectable companies are entitled to and should have reputable, top quality uniforms to reflect its premium brand. Alternatively, there may also be branded office wear but doesn’t fit the corporate personality of the company’s brand which can also cause issues. The image of the office wear should always complement the brand image to prevent any distrust and confusion. The more it matches, the better it will enhance the opportunities in developing brand presence and reputation. It will also prevent your brand from getting any harm. Now, how do you choose the best corporate uniform for your brand? Here are 3 essential factors you can observe.
1. Level of formality: Begin with the big picture – A-One, one of the premier promotional suppliers in Australia states that it’s important to picture the formality of uniforms. if your brand was a person, how would they dress? Would they be super casual with jeans and a t-shirt? Or perhaps is your brand more formal, and would dress in a suit and tie? Use an image of your brand as a person to select the overall style of your uniform. Are mini skirts acceptable to your brand personality? How about bare arms? How tight fitting should it be? Next, think about the impact you want from your corporate apparel. Do you want your employees to be noticeable, or mix in?
2. Color: There are a variety of things to think about when choosing the colour of your corporate clothing. Firstly, if you already have a brand identity and colour palette, do make sure your uniform matches this. Secondly, consider the effect of the colour of your uniform on the brand picture of your business. Do you want to be seen as vibrant and sassy? Innovative and trendy? Or is your brand more conservative, and requires more muted and corporate tones?
3. Contents: Think about your corporate uniform like a walking business card or web page with its own contents and information. Certainly you must have your logo. But how about contact details? An easy to recall web address? A word? 1300 number? Do you want to include your slogan or tagline? How about each employee’s name? And remember, while you want to use your uniform to convey information, make sure it’s not so busy with words that your customers can’t take anything in! Choose the most crucial pieces of content or information, and make them stand out.
Once you have identified those three aspects above then ensure the uniform is pleasant and that it appears comfortable. It should also be hypoallergenic so employees with sensitive skin will not worry about getting irritations. The cut and fit of the uniform applies to this as well so make sure it’s worth spending on a well-cut uniform of course. A badly fitting uniform can harm the brand and will make employees unhappy. Lastly, the uniform should be very easy to care (wash and dry) which also requires minimal ironing. If these are all checked out in your criteria then determine that office wear for the company. For instance, any respectable suppliers such as A-One may help check with choosing the right formality, color and content of your uniforms that will fit your brand so it’s a matter of who to talk to right through the start. In the end, you make not only your brand proud but also your employees.
The way employees carry the brand is also how ideal their Office Wear is. Click this link to learn the best ways on choosing the right corporate uniform for your staff now.. Also published at Things To Consider About The Proper Office Wear.